The updated, clear, and bold visual identity highlights the high quality of the products and draws inspiration from Nordic nature and its seasons, while maintaining recognizability and logo from the previous look.
The new identity responds to the growing interest among men in high-quality grooming products. Earthy tones stand out on shelves typically dominated by dark-colored products.
I designed a modern visual identity and graphics for Vidscriber that reflect the service’s speed, efficiency, and ease of use. True to its name, the logo combines video and text icons, creating a clear and recognizable mark for the service.
The brand renewal was carried out by changing the company's name and renewing the company's appearance and identity in line with the goals of the near future. The company was named Retta. The new brand was launched in May 2022.
Done under Wörks.
The former main building of Helsinki’s School of Business is culturally iconic. Designed in 1950 by architects Woldemar Baeckman and Hugo Harmia, it became a haven of learning for business school students, of which many are the leaders and executives we know today. The architectural patterns of the building are unique and especially memorable for those who have wandered the hallways in the past 70 years.
In the years 2019-2021, the building went through a major renovation, and became the largest hub of leadership and professional development in the Nordics, as Aalto University Executive Education Ltd. became its main resident. The building was then renamed Aalto University Töölö.
We wanted to create a brand identity that would capture the high level of prestigiousness with a towards-leaning, modern touch. But we also wanted the identity to retain something familiar and nostalgic, respecting the valued heritage of the culturally historic building loved by so many.
As a solution, we brought the architecturally unique patterns at the core of the visual identity, creating a brand identity experience that reaches beyond the usual virtual and physical touchpoints, all the way to the architectural experience. We chose new brand colors to complement the identity and typography that walks hand in hand with the patterns.
Done under Wörks.
Illustrator: Tuuli Haapanen
Energy companies are often well established, steady players in their own markets, and Tibber needed to define its position as a revolutionary underdog. Although innovative and bold, Tibber’s brand communication was leaning more on the technological aspects - the app and its high-tech features, which naturally are important differentiating elements. Also, visually brand was associated more as a tech startup than an established energy provider.
The values (human centricity, sustainability, usability, and curiosity) and the core attributes of the brand (smart, bold, witty, humane & playful) were defined as the key elements and the base to build on. Yet the world of Tibber also needed a context. The brand needed to be anchored to something recognizable in the real world to demonstrate the benefits.
The work on brand identity and communication received Red Dot Design Award in 2020 in the category of energy brands.
Done under Wörks